Series: Digital First

As we are continuing our ACCREDITATION VALUE – MEMBER PERSPECTIVE series, we want to dive into the first item Digital First.

Having an intuitive and easy-to-use member portal has become a must-have for any accreditor. A prospective member’s first interaction with an accreditor is usually through an inquiry part of the portal. There is an expectation that this first and subsequent interaction will go exceptionally smoothly and, using industry vernacular, will delight the member.

The digital first expectation is not limited to member interactions only. Transparency, proactive alerting, rich reporting, and automated process guidance are now expected. Clients simply want to have this data at their fingertips without picking up a phone to speak to a human. Replacing a human being who used to carry out these manual tasks with intelligent software not only reduces the accreditor costs but also dramatically improves the quality and consistency of delivered services.

Digital does the high-volume, manual work and does it better, leaving accreditor staff with the opportunity to advise their members and establish a true business partnership based on shared success.